Tana Lala-Pritchard

Tana Lala-Pritchard

Executive Director of Strategy, Innovation and Communication

Tana Lala-Pritchard joined WorldFish in September 2018 as the Director of Communications and Marketing. She leads the development and implementation of the Centre’s global Communications and Marketing Strategy to consistently articulate and promote WorldFish's mission to strengthen livelihoods and enhance food and nutrition security through scientific research for improved fisheries and aquaculture.

Prior to joining WorldFish, she led the implementation of global Communications, Engagement and Knowledge Management for the $52 million CGIAR Research Program on Dryland Systems. She also worked with a team of senior peers to develop the new 2017-2022 organizational and research strategy for the International Centre of Agricultural Research on the Dry Areas (ICARDA). Her work to engender greater political, research and financial commitment to the global issues of desertification, land degradation and climate change was to facilitate improved science-policy dialogue by leading the advocacy and strategic campaigning efforts of the global Economics of Land Degradation Initiative. In 2015, Tana successfully led her teams’ global advocacy effort to raise awareness of the international community and influence the adoption of specific evidence-based targets on Climate Action (SDG13) and Land Degradation Neutrality (SDG15.3) by the UN General Assembly under the framework of the 2030 Agenda for Sustainable Development.

Working across the public, private and non-profit sectors across South East Europe, Africa, the Middle East, and Asia and the Pacific, Tana has amassed over 16 years of experience in strategic communication planning and results-based management, advocacy and fundraising, marketing and corporate communications, press and public relations, organizational learning and knowledge sharing through varied communication roles with development agencies and international organizations, such as the United States Agency for International Development (USAID), the European Commission, the UK’s Foreign and Commonwealth Office and  its Department for International Development (DFID), the Organization for Security and Cooperation in Europe (OSCE), Terre des Hommes International, etc.  

In her various roles, Tana has built project and organizational capacities, and developed strategies for articulating complex technical knowledge into tailored messages and targeted communications to effectively connect with diverse audiences and stakeholders at local, regional, and international levels. She has successfully mobilized donor and public support, and implemented numerous global and regional campaigns on salient and diverse development issues such as climate change, land degradation, migration, youth employment, women’s economic and political empowerment, sustainable economic growth, child protection, and so forth.

She holds a MSc degree in International Relations from the London School of Economics and Political Science in the UK and a BA degree in Political Science and Economics from East Central University in the USA. A native Albanian, she also speaks English, Italian, French and intermediate Arabic.